Bought it since ever
The slogan of chocolates Baci Perugina says that “Just as your mom: she never changes”, Bucaneve biscuits are “a world of sweetness”, Panini stickers are “the great collections for kids”…
In defence of Swissness
The origin, the projecting and the production of goods that are renown as Swiss give an added value in a world competition ranking. A Swiss made watch is more valuable than a watch made in Italy or in Germany.
Strange names
Business communication has gone from the broadcasting of messages on TV, radio, placards and papers to an Internet-dominated strategy. Internet spreads images and information as no media before. In a…
Big events brands
The Olympic Games, the football championships, the Expos, they all have a brand. The Olympics have always invested in a universally renowned symbol: the five circles, paired with the symbol…
Hot chicks and advertising
Brand or product communication is more and more visual. The power of images has outclassed the power of words. The witty slogans by the master Emanuele Pirella, passed away in…
What is your name doing on products?
Let’s not speak about who invented what at first (Coca Cola), and who as a second copied from others (Ferrero with Nutella). What matters is that social networks are nowadays…
Brand Action
The text is a guide of how brands can move from being the villains to society changing heroes! The lens is on the practices that happen “backstage.”
Re-Brand
The book investigates the nature sleeping brands, their charateristics and abilities. The analysis was done through the use of researches and company’s…
Good Morning Mr. Brand
The first part of the book (MIND) traces the context of reference in which trademarks develop and how a trademark becomes a brand. The second part (BODY)…
Managing Corporate & Brand Reputation
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding elusive answers…
Comunicazione Pubblica
The aim of this manual is to offer a knowledge tool of public communication. In every most advanced European administrative reality, communication…