Sector: Engineering
The request in general:
We have accompanied the brand on a more than twenty-year internationalization journey, in which the premises, objectives and communication initiatives have changed coherently with the commercial development of the company, which today is one of Europe’s top engineering groups.
Actions undertaken:
Visual identity
Storytelling
Media relations
Industrial relations
Events
The communicative cut has always been “creative” in contrast with the sector of activity and in line with the identity of the entrepreneurs. .The first image (Operation Blue Shovels) is a shot of a campaign centered on the image of the shovel, given to a selection of opinion leaders. The groundhog, who digs tunnels, was created as an image for a recruitment day at the Zurich Polytechnic and was then transformed into a large campaign carried out for years as a symbol of the company’s .
