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Sector: Healthcare
The request in general:
In the 10th year of IEO-MONZINO Group we were assigned to manage all communication efforts. Alongside Professor Veronesi, we built a distinct brand identity for the company that has been communicating with patients, donors and the community ever since.
Internal hospital communication
External communication
Brand identity
Fundraising
Brand Management
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The formal and content coordination of the communication tools is a process that has involved all printed materials for internal and external communication. The tools adopted by the IEO to communicate and inform are divided into four categories: stationery, print, Corporate Publishing and videos.
Fundraising Campaigns
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Prevention
Prevention campaign day dedicated to breast cancer.
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Dietary advice
A path of nutrition education for prevention.
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Hospital Fundraiser
In-hospital fundraising initiative with the creation of a wide range of merchandise.
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Internal communication
Campaign to explain the decision to ban smoking on the entire perimeter of IEO for employees and visitors.