Sector: Healthcare
The request in general:
In the 10th year of IEO-MONZINO Group we were assigned to manage all communication efforts. Alongside Professor Veronesi, we built a distinct brand identity for the company that has been communicating with patients, donors and the community ever since.
Internal hospital communication
External communication
Brand identity
Fundraising
Brand Management
The formal and content coordination of the communication tools is a process that has involved all printed materials for internal and external communication. The tools adopted by the IEO to communicate and inform are divided into four categories: stationery, print, Corporate Publishing and videos.
Fundraising Campaigns
Prevention
Prevention campaign day dedicated to breast cancer.
Dietary advice
A path of nutrition education for prevention.
Hospital Fundraiser
In-hospital fundraising initiative with the creation of a wide range of merchandise.
Internal communication
Campaign to explain the decision to ban smoking on the entire perimeter of IEO for employees and visitors.