Sector: Manufacturing
A small assignment guided by a great choice. We developed a communicative synthesis of an enormous product portfolio distributed on an international scale, the storytelling is supported by illustrations, consistent in style and constantly renewed in content.
Actions undertaken:
Storytelling
The first illustration had to communicate a change in corporate colors, starting from the logo, to the technicians’ work clothes, this was done to match the brand’s products handles color.
This illustration served to communicate the brand’s commitment to the environment, thanks to the partnership with SostenibiliTI, Ideal Tek has planted over 8,000 trees in areas where it is most needed.
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To make communication effective and more emotional, we tried to create an illustrated summary that referred to each sector in which the brand’s products are used.
A corporate video that talks about the brand, from the production capacity, to the attention to detail and the commitment to the long processing of the product.
Launch video for new pliers that the brand has put on the market.
Campaign process
From the need to add an emotional appeal to the brand, we designed a campaign process that included a multi-channel interconnected circle (social media, newsletter, website) to drive the message across all platforms in use.